Hey Microsoft, a console exclusive with proceeds going to charity is not altruistic.

This quote preceeds The Beatles: Rock Band announcement.

Xbox Live will get an exclusive song, All You Need Is Love, with proceeds going to Doctors Without Borders.

I understand consoles need exclusives. I understand that Microsoft is doing something to benefit mankind. Combining exclusives with charity reeks of smugness. By restricting the proceeds to just their console, they’ve turned an altruistic act into a very selfish one.

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